If you live in Minneapolis, you may have seen the bus sides (at right) featuring a few familiar faces from your neighborhood.

But, do you know what the new campaign is all about?

Bike Walk Move is a campaign produced and supported by Bike Walk Twin Cities designed to encourage residents across the Twin Cities to bike, walk and you guessed it— move! Intended to raise public awareness of bicycling and walking as viable transportation options, the campaign aims to engage communities intimately around bicycling and walking-related issues including safety, health and economic benefits.

Key pieces of the Bike Walk Move campaign include:

• The Bike Walk Move Web site (BikeWalkMove.org): If you’ve not yet poked around other parts of the site, check it out. There are safety tips, suggestions for gear and equipment, and resources for finding the right bikeway, path or trail—all designed to make biking and walking more a little easier.
• The Bike Walk Move Stories blog (www.bikewalkmove.org/stories): This is where we are now, and where we highlight stories of everyday people who are bicycling or walking more as part of their daily lives.
• Bike Walk Move community event participation: Bike Walk Move representatives will be at multiple community events throughout the summer, such as the 6^th annual FLOW Northside Arts Crawl, from 3-8 p.m. on Sat., July 30.
• Bike Walk Move advertising/sponsorship campaign: An ad campaign with the theme, “I Choose…,” features Twin Cities residents using their bicycles or walking to get around. Other elements of the campaign focus on the economic benefits of bicycling and walking, noting that each car a family owns costs, on average, $8,000 per year. The ad campaign will appear in multiple Twin Cities community newspapers and on Metro Transit buses and bus shelters. See more of the ads in the “For the Media” section.
• Bike Walk Move on Twitter and Facebook: You’ll also find Bike Walk Move on Twitter and Facebook, with stories, news and information helpful to those seeking to walk or ride.

The Bike Walk Move campaign follows the installation of several Bike Walk Twin Cities-funded infrastructure improvements to encourage bicycling and walking. Some notable projects include the Nice Ride bicycle-sharing program, the RiverLake Greenway, the University of Minnesota Bicycle Center (later this year) and more than 1,000 new bicycle slots at racks in Minneapolis schools, businesses and community centers.

What are your initial thoughts about the new Bike Walk Move campaign?

Tags: Bike Walk Twin Cities, BikeWalkMove campaing, Nice Ride MN, Transit for Livable Communities

This entry was posted on Tuesday, July 19th, 2011 at 2:25 pm and is filed under Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.